Ann Taylor: Digital Marketing

Ann Taylor is a chain of clothing stores for women. Ann Taylor stores compete in the "better" category, with clothing targeted at affluent career women, and was founded in 1954.

As a designer for Ann Taylor, I developed digital marketing assets for site, email and social media, and collaborated with Copywriters, Art Directors, and Brand Managers.

Goal: Sell merchandise.

User: American women in their 20s-60s.

Landing Page

Email

Social Post

Banner Ad

Social Post

Social Post

Twitter Post

Mobile Landing Page

Affiliate Newsletter

Affiliate Newsletter

Social Post

Social Post

Social Post

Social Post

Twitter Post

Mobile Landing Page