American Greetings: Emails
American Greetings is the world’s largest greeting card company. The brand advertises and shares new content with their audience through weekly and monthly emails.
As a Designer on the Content Marketing and Social Media Team, I met with brand managers and copywriters each month to ideate and discuss the following month’s content from campaigns to holidays to promotions. I would then design the emails and review them with brand managers and copywriters.
Goal: Promote new content to sell ecards, paper cards and printables. Direct consumers to www.americangreetings.com.
User: American women in their 30s-50s.
